As part of a university group brief where we were tasked with creating our own brand, platform, or product, we developed SH;FT - a platform designed to empower women going through the Menopause with reliable information and community support. The outcomes of our project included:

• SH;FT AI - a chatbot trained on trusted medical sources

• PauseCast - a podcast sharing stories and perspectives

• Monthly zines - designed for women and their loved ones to spark open conversations.

My role combined research, communication, and copywriting which entailed sourcing reliable information, arranging podcast interviews, writing approachable zine content, and naming the platform.