For a solo university brief, I was tasked with creating a 360° campaign for the Fashion Illustration Awards (FIDA) to boost engagement, attract new illustrators, and expand industry visibility. My response was FIDA Rising, a global initiative positioning FIDA as the go-to platform for emerging talent through free student submissions, monthly upvoted winners, and collectible digital/physical trading cards. I developed the campaign strategy, designed prototype cards, and produced an animated ad to showcase how it could be promoted across social media.